eMarketer Daily - Week In Review

WeChat is more than a basic messaging app | Alibaba sees growth in advertising, ecommerce business | Offline retail sales still strong in Asia-Pacific

August 14, 2016  Send to a friend Week's Top Articles WeChat Is More than a Basic Messaging App Alibaba Sees Growth in Advertising, Ecommerce Business Offline Retail Sales Still Strong in Asia-Pacific Why Personalization Is Key for Content Marketing India's Brand Marketers Get Serious About Social Interview of the Week Diversity in Advertising: Kimberly-Clark Leverages Social to Spur Greater Inclusiveness Diversity and inclusiveness have become major issues in advertising in recent years, both for consumers and within the industry itself. Lizette Williams, multicultural marketing leader for North America at personal care-focused consumer packaged goods company Kimberly-Clark, spoke to eMarketer about how social media has brought these issues to the forefront, what brands have done in response and what the advertising industry can do to improve diversity within its ranks. Read Interview An interview with: Lizette Williams Multicultural Marketing Leader, North America Kimberly-Clark Chart of the Week One in Five Commercial Emails Fails to Reach the Inbox Landing in the inbox is the first step towards building a relationship with subscribers. This year marketers have struggled to achieve that connection. Learn more about the state of email deliverability including how email gets delivered, how to measure inbox placement and global inbox placement rates. Download our 2016 Deliverability Benchmark Report now. More eMarketer Articles Publishers Dominate Facebook Users' News Feeds in Australia (for Now) B2B Ecommerce Market Is Still Maturing Why More than a Quarter of US Internet Users Block Ads Podcast: Blending Tech with Media to Make Cities Smarter ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Week in Review is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily.