eMarketer Daily - How Do Vietnam's Consumers Shop Online?

Vietnam's nascent retail ecommerce industry is looking up, with eMarketer forecasting sales will grow by rates of 20% or more through 2017. Apparel and electronics top product categories purchased digitally, according to July research, and desktop PCs are the leading device for online shopping.

August 24, 2016  Send to a friend How Do Vietnam's Consumers Shop Online? Vietnam's nascent retail ecommerce industry is looking up, with eMarketer forecasting sales will grow by rates of 20% or more through 2017. Apparel and electronics top product categories purchased digitally, according to July research, and desktop PCs are the leading device for online shopping. Read Article Introducing the Sophisticated Marketer's Guide to LinkedIn The one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of tips from marketing thought leaders and expert insights. Click here for your free copy. Execs Create Thought Leadership Content to Stand Out Thought leadership content is a common staple within executives' content marketing programs. But what are the key reasons for creating this type of work? According to research, almost half of professionals worldwide produce thought leadership content to stand out from competitors, as well as to earn notoriety for their company or themselves. Read Article Download: Loyalty Marketing - Creating Stickiness in a Distracted World Mobile is changing loyalty marketing by raising expectations of immediacy and consistency across channels. Download eMarketer's report to learn the latest trends in loyalty programs and the ways in which loyalty marketers are communicating with mobile customers. Receive my copy. Most US Publishers Rely on Both Ad Support, Subscriptions Though digital publishers have traditionally relied on advertising to monetize their content, ad blockers have certainly changed the way they approach their monetization strategies. Subscriptions are a key component: May 2016 research revealed that more than three-quarters of US publishers use a combination of both. Read Article So You Think You Know Programmatic Video? Take our quiz to see how you stack up to the rest of our readers—and download a free programmatic report to learn more. Take the Quiz  For eMarketer PRO subscribers Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016 In 2016, nearly 47% of the world's population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.  For eMarketer PRO subscribers How US Millennials Are Redefining Motherhood and the Workplace Subha Barry, vice president and general manager of Working Mother Media, talks about how millennial mothers use digital, what they demand from the workforce and how they are redefining family dynamics. An interview with: Subha Barry Vice President and General Manager Working Mother Media ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.