eMarketer Daily - India’s Brand Marketers Get Serious About Social

India's brand marketers are focusing more of their efforts on social media amidst a wider shift toward digital advertising. The majority of Indian marketers who use social to reach customers focus their efforts on Facebook and Google, though Twitter, LinkedIn and YouTube are also growing in popularity.

August 4, 2016  Send to a friend India's Brand Marketers Get Serious About Social India's brand marketers are focusing more of their efforts on social media amid a wider shift toward digital advertising. The majority of Indian marketers who use social to reach customers focus their efforts on Facebook and Google, though Twitter, LinkedIn and YouTube are also growing in popularity. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Digital Video Platforms Are Drawing Ever-Increasing Numbers of Viewers Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015. Read Article eMarketer Podcast: Augmented and Virtual Reality In episode 5 of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Hosts Bryan Yeager and Marcus Johnson also discuss the "Brexit" vote, its potential effects on the digital economy in the UK and how eMarketer's estimates may be affected. Listen now. Millennial Women to Tune In to TV, Social for Rio Olympics More than two-thirds of US millennial women who use social media plan to keep tabs on the upcoming Summer Olympics via television. But don't count out social. According to July 2016 research, 63% said this would also be a key source for updates throughout August. Read Article  For eMarketer PRO subscribers Primary Factor that Would Motivate US Subscription Video-on-Demand (SVOD) Viewers to Cancel Their SVOD Service, April 2016 (% of respondents) Digital video subscription services are stuck between two potential complaints: They run the risk of losing customers if they run too many ads, according to April 2016 research. But the No. 2 biggest reason for subscribers to ditch such a service is price.  For eMarketer PRO subscribers Sales and Marketing Alignment Key to B2B Attribution Bonnie Crater, president and CEO of Full Circle Insights, discusses how B2B companies are increasingly using more complex attribution models. An interview with: Bonnie Crater President and CEO Full Circle Insights ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.