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 | | REPORT Facebook By The Numbers | | We're excited to announce the release of our new Facebook by the Numbers research report. In this year's report, we processed 55,000 individual campaigns, which served 37 billion impressions worldwide between July 1, 2014, and June 30, 2015. This year's data set is 46 times larger than what we looked at last year. | | | | | |
| Key Takeaways: | -
Globally, AdRoll observed a 31% year-over-year average increase in spend per advertiser on Facebook. -
After adding Facebook to an existing display retargeting campaigns, advertisers saw a 92% increase in impression reach, a 9% drop in CPM, and a 27% decrease in CPC. -
By adding mobile retargeting to Facebook campaigns, advertisers averaged a 60% increase in impression reach, a 64% increase in CTR, and a 36% drop in CPC. | | | | |
| You may also like: | | On-Demand Webinar | | 10 Email Tactics for Inbox Domination | | Join Campaign Monitor and AdRoll as they reveal strategies that will get your customers to not just read your emails, but take action. | | | | | | | Case Study | | Virool | | Virool, a fast-growing startup, turned to AdRoll to help grow its presence in the global advertising market. | | | | | | |
| | | © AdRoll, Inc. | 972 Mission Street, 3rd Floor, San Francisco, California 94103 | | | | |
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