Nothing is more top of mind for marketers than attribution....
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 | | GUIDE The Blended Attribution Playbook | | Nothing is more top of mind for marketers than attribution, especially when it comes to measuring the impact of your online advertising. In this guide, learn: -
How last-click attribution models may result in the loss of business -
Potential benefits of adopting a blended attribution model -
Lookback window recommendations for your industry -
And more! | | | | | | |
| To accurately measure the impact of online advertising, it's important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks. | | | |
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