eMarketer Daily - Travelers from China Tap Traditional Payment Methods

While traveling abroad, travelers from China use their UnionPay bank card more often than any other method, including cash and credit cards like Visa, according to May 2016 research. Newer payment methods have lower uptake.

August 16, 2016  Send to a friend Travelers from China Tap Traditional Payment Methods While traveling abroad, travelers from China use their UnionPay bank card more often than any other method, including cash and credit cards like Visa, according to May 2016 research. Newer payment methods have lower uptake. Read Article Register: The Changing Path to Purchase - What It Means to Add Mobile to the Mix As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Register for our webinar to learn how you can stay up to speed for your business. Reserve my seat. Publishers Worry Most About Viewability, Attribution US digital advertising professionals within the publishing industry have been most concerned with viewability, attribution and measurement this year. According to research, more than two-thirds were extremely or very worried about these areas, among others such as increased mobile consumption and ad blocking. Read Article Download: Influencer Marketing Roundup Influencer marketing continues to gain popularity among brand marketers as they work to combat ad avoidance and appeal to younger consumers. Why are consumers willing to listen to influencers? How are marketers and influencers working together? Download our Roundup for answers to these questions and more. Receive my copy. Facebook, Instagram Are Influencers' Favorite Social Platforms Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer marketing, followed closely by Instagram. Read Article Test Your Programmatic Video Marketing Know-How Think you know programmatic video advertising? Take our quiz to see how you stack up against other eMarketer readers. Take the Quiz  For eMarketer PRO subscribers Once Consumer-Based, Boxed Wholesale Shifts Strategy to Meet B2B Buyers' Needs Karen Gandhi, director of operations at Boxed Wholesale, a bulk shopping service, discusses why and how the company evolved its business strategy to meet the needs of business-to-business (B2B) buyers. An interview with: Karan Gandhi Director, Operations Boxed Wholesale  For eMarketer PRO subscribers For US Millennials, Social Media Is the Top Source for Election News Millennials will be a coveted voting bloc in the 2016 US presidential election. They showed their influence in making Bernie Sanders a contender during primary season, and proved themselves as a group with a strong voice. While TV has traditionally been the go-to channel for reaching potential voters, for millennials, social media plays a major role, one that is perhaps just as powerful as TV. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.