eMarketer Daily - China Eclipses the US to Become the World's Largest Retail Market

In 2016, China will surpass the US to become the world's largest retail market with total sales of $4.886 trillion, compared with $4.823 trillion in the US, according to eMarketer's latest worldwide retail forecast.

August 18, 2016  Send to a friend China Eclipses the US to Become the World's Largest Retail Market In 2016, China will surpass the US to become the world's largest retail market with total sales of $4.886 trillion, compared with $4.823 trillion in the US, according to eMarketer's latest worldwide retail forecast. Read Article Quiz: Test Your Programmatic Video Marketing Know-How Programmatic advertising accounts for more than half of US digital display ad spending. Take eMarketer's quiz to measure your knowledge of the programmatic industry and receive a complimentary report upon completion. Take the quiz. Do Companies Understand the Customer Journey? Marketers are constantly looking to meet, and exceed, customer expectations. But according to March 2016 research, less than half of marketers feel confident their organization understands the customer journey. Read Article Download: Loyalty Marketing - Creating Stickiness in a Distracted World Mobile is changing loyalty marketing by raising expectations of immediacy and consistency across channels. Download eMarketer's report to learn the latest trends in loyalty programs and the ways in which loyalty marketers are communicating with mobile customers. Receive my copy. How Much Do You Know About Programmatic Video? Test your marketing know-how with our new quiz on programmatic video. Complete the quiz to download a free report on programmatic spending. Take the Quiz US Adults Are Wary of Free Public Wi-Fi Most US adults are cautious about using free public Wi-Fi, primarily because of privacy concerns. July 2016 research revealed that nearly half of respondents believed that free public Wi-Fi was not very safe, or safe at all for that matter. Read Article  For eMarketer PRO subscribers How Tastemade Works with Brands to Create Millennial-Friendly Videos Oren Katzeff, head of programming at digital video network Tastemade, explains why digital video appeals to millennials, and how brands work with Tastemade to reach that demographic. An interview with: Oren Katzeff Head of Programming Tastemade  For eMarketer PRO subscribers Facebook Live: Who's Using It and What Brands Are Doing to Engage Consumers Video viewing is a major activity on Facebook. Earlier this year, Facebook reported that 100 million hours of video are watched daily on the platform. While Facebook's videos once mainly consisted of short, often entertaining videos uploaded by users and publishers, its Facebook Live product—which joins Twitter's Periscope in the live streaming space—has quickly become a much-buzzed-about feature. According to recent research, US teens and millennials are playing a major role in Facebook Live's growing popularity. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.