eMarketer Daily - Mobile Payments Are Easy, Say Users in China

Three in four mobile payment users in China cited the convenience of such payments as a reason they use them, according to July research. About seven in 10 were also pleased to leave cash and bank cards at home—another sign of convenience.

August 31, 2016  Send to a friend Mobile Payments Are Easy, Say Users in China Three in four mobile payment users in China cited the convenience of such payments as a reason they use them, according to July research. About seven in 10 were also pleased to leave cash and bank cards at home—another sign of convenience. Read Article Register: Social Ad Effectiveness - Four Things You Need to Know Social media marketing is now a standard part of brands' digital plan. Join us for a complimentary webinar to learn why companies are latching on to new social networks like Snapchat and what Facebook has done to help show the effectiveness of its ad products - and, in turn, social in general. Reserve my seat. Magazines Rely on Editorial Team for Native Ad Production The lines between native advertising and editorial content are continuing to blur, as more magazine publishers involve their editorial team in the production of native ads than their separate native ad team. Read Article MMA SM2 Innovation Summit 2016 SM2 (9/26-27, NY) focuses on real world, game changing strategies to help brands make their voices heard in the mobile space. With speakers like AOL CEO Tim Armstrong, TD Ameritrade CMO Denise Karkos and more, it's evolving into the most impressive group of thought leaders to ever take the stage during Advertising Week. eMarketer readers get a 15% discount with code eMarketer_15. Register Promotions Influence Millennials' Purchase Decisions Digital marketing channels, like promotional emails and social media ads, can have an influence on millennial purchases, research indicates. In fact, more than two-thirds of US millennial internet users said promotional emails affected their purchase decision on at least a few occasions. Read Article Last Chance to Get Early-Bird Tickets for Attention! 2016 on October 25 in NYC Prepare to think differently about capturing, keeping and maximizing consumer attention. This exclusive event is limited to 250 senior brand, publishing and agency executives and is designed for networking and conversation. Register today—prices go up tomorrow. Reserve Your Seat Today  For eMarketer PRO subscribers Blocking the Ad Blockers: Diplomacy May Work Better than Techno-Weaponry With ad blocking adoption on the rise, publishers seek remedies via either the deployment of technology and services or heightened attention to the user experience. However, most are finding that to ultimately combat ad blocking, a blend of both is required.  For eMarketer PRO subscribers Advertisers Veto CPM in Favor of vCPM Jonah Goodhart, CEO of advertising analytics firm Moat, discusses advertisers' growing interest in paying only for viewable impressions, not ad-served impressions. An interview with: Jonah Goodhart CEO Moat ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.