eMarketer Daily - WeChat Is More than a Basic Messaging App

Tencent Holdings didn't intend to build the largest social network in China when it launched WeChat in 2011—it already owned the country's leading messaging service, QQ. But QQ was a PC-based app in a country that was experiencing explosive growth in mobile usage and infrastructure, so Tencent tapped an outside team to build WeChat, known in Chinese as Weixin, or "micro letter," from a mobile-centric perspective.

August 10, 2016  Send to a friend WeChat Is More than a Basic Messaging App Tencent Holdings didn't intend to build the largest social network in China when it launched WeChat in 2011—it already owned the country's leading messaging service, QQ. But QQ was a PC-based app in a country that was experiencing explosive growth in mobile usage and infrastructure, so Tencent tapped an outside team to build WeChat, known in Chinese as Weixin, or "micro letter," from a mobile-centric perspective. Read Article eBook: An Even Better Recipe for Perfect Push Notifications When done right, push notifications boost app sessions, user engagement and retention. But, what exactly does a good push notification look like? Our eBook breaks down the key ingredients: the best timing, frequency and successful segmentation. Learn how to craft push messages that drive great results! Grab Your Copy Why Personalization Is Key for Content Marketing By now, most marketers agree that content marketing makes up an important piece of their advertising strategy, but creating engaging content is not as easy it looks. Many point to the fact that content creation must be personalized and contextually relevant in order to truly succeed with consumers. Read Article eBook: The Beginner's Guide to App Marketing With an almost endless selection of mobile apps, consumers are relying on them like never before. So how do you get your app to stand out? Cue app marketing. In this eBook, you'll learn how to run app marketing campaigns that increase engagement, ROI, and lifetime value. Grab Your Copy Internet Users Tune In to Olympics Coverage Via Mobile Traditional televisions and desktop PCs are no longer the primary ways users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there's better content available and it's more convenient. Read Article  For eMarketer PRO subscribers Snapchat Advertising Puts Jameson, Malibu in Pivotal Moments Like the Point of Purchase Andre Marciano, director of media and integrated communication at Pernod Ricard USA, talks about how Snapchat proved itself as a highly effective advertising channel for the spirits company's Jameson and Malibu brands. An interview with: Andre Marciano Director, Media and Integrated Communication Pernod Ricard USA  For eMarketer PRO subscribers For Mobile Device Users in Indonesia, Apps Are a Must-Have According to research, nearly all smartphone and tablet users in Indonesia have downloaded mobile apps. Still, most smartphone users across demographic groups haven't actually purchased an app. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.