Mobile users' lack of Google AMP knowledge may contribute to lower CTR

SEW | Daily Aug 11, 2016 Today on SEW, our writer Al Roberts explores the recent research that Google AMP - which is being rolled out to the entire mobile SERP - is showing lower click-through rates for some publishers... Today's Top Story As Google AMP appears in organic mobile results, some see lower CTRs But for all of AMP's virtues, websites that have adopted AMP may not be benefiting from the introduction of the site into organic listings. by Al Roberts Mobile Five absolutely vital elements for mobile SEO success Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Read more by Mike Le SEO How to implement Google AMP on your WordPress site as easily as possible With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the 'Top Stories' you'll be forgiven for getting a little bit anxious. Read more by Christopher Ratcliff Social Integrating CRM with social: how advocates are built If you're looking to build brand advocates, integrate your CRM and social data to ensure you don't overlook great customers who may have small followings. ... Read more by Dave Evans Live-streaming presents opportunities, challenges for advertisers As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Read more by Al Roberts More News Is Donald Trump's earned media hurting his brand? The 2016 US election features a presidential candidate like no other. Read more by Al Roberts Google Trends Explore tool gets a facelift Google Trends Explore tool launches a new interface this week, but is it much better? Read more by Michael Gauld Latest Report The State of Digital – Shift London 2016 report In May 2016, more than 500 marketers attended the inaugural Shift London conference. The two-day event featured more than 50 speakers at a total of 40 sessions, and welcomed marketers from all over the world. This report distils some of the key takeaways of the event into one guide, courtesy of ClickZ Intelligence.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book