eMarketer Daily - What Internet Users in Australia Like—and Don't—About Loyalty

Participation in loyalty programs is flat in Australia, and according to 2016 research, the biggest reason for internet users to stop participating in programs is simple: They just aren't earning points and rewards fast enough.

September 1, 2016  Send to a friend What Internet Users in Australia Like—and Don't—About Loyalty Participation in loyalty programs is flat in Australia, and according to 2016 research, the biggest reason for internet users to stop participating in programs is simple: They just aren't earning points and rewards fast enough. Read Article eMarketer Podcast: Blending Tech & Media to Make Cities Smarter In episode 6 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager sit down Dave Etherington, chief strategy officer for Intersection, to discuss how media and tech are fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge ad opportunities. Read the article. More Marketers Use Proximity Tech, Beacons, to Get Closer to the Action A wide variety of industries, from retail to hotels to stadiums, are tapping into proximity technology to help them better target customers and gather better insight into consumer behavior. Although some research suggests beacons have been the most widely deployed proximity technology to date, many marketers report their implementation of beacon programs has been less than perfect. Read Article Register: Online Holiday Shopping Forecast and Trends 2016 How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer's annual Online Holiday Shopping Forecast and Trends webinar. Reserve my seat. Are Companies Far Along in Their Predictive Analytics Implementation? Last year, nearly half of US executives said their company was in the deployment phase of production for predictive analytics. However, their efforts haven't translated to successful deployments a year later, research found. Read Article  For eMarketer PRO subscribers Mobile Apps Bolster B2B Events Offline, Online and in VR Events are often viewed as an old-school, offline marketing tactic for business-to-business (B2B) organizations, but they remain a cornerstone of how B2Bs find leads and close deals. B2B events are evolving, however, becoming not only effective in their own right, but also strengthening the connection between vendors' digital and nondigital efforts. Increasingly, the proliferation of mobile and the importance of customer data make event marketing an effective bridge between online and offline B2B environments.  For eMarketer PRO subscribers How Fraud Happens in Digital Display Advertising and How to Guard Against It Shailin Dhar, ad tech consultant and advisor of The Dhar Method, a programmatic advertising and fraud prevention consultancy, talks about fraud-related trends in the digital display advertising space. An interview with: Shailin Dhar Ad Tech Consultant and Advisor The Dhar Method ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.