eMarketer Daily - Understanding China's O2O Commerce Marketplace

Online-to-offline (O2O) commerce is growing rapidly in China, and marketers looking to build their presence in the country cite O2O as a key consideration. In fact, one survey finds that O2O is getting more attention from marketers than virtual reality or programmatic. But O2O is an elastic term that has different connotations in China than in the US and other markets around the world.

August 22, 2016  Send to a friend Understanding China's O2O Commerce Marketplace Online-to-offline (O2O) commerce is growing rapidly in China, and marketers looking to build their presence in the country cite O2O as a key consideration. In fact, one survey finds that O2O is getting more attention from marketers than virtual reality or programmatic. But O2O is an elastic term that has different connotations in China than in the US and other markets around the world. Read Article Quiz: Test Your Programmatic Video Marketing Know-How Programmatic advertising accounts for more than half of US digital display ad spending. Take eMarketer's quiz to measure your knowledge of the programmatic industry and receive a complimentary report upon completion. Take me to the quiz. Made possible by PulsePoint. Podcast: All About Mobile Messaging In the latest episode of "Behind the Numbers" our analysts discuss three key mobile messaging trends: US teens and their smartphone habits, of which messaging is a big part; what mobile messaging adoption looks like in the US; and how Snapchat is monetizing its growing audience of users with a variety of ad formats. Read More & Listen Download: Loyalty Marketing - Creating Stickiness in a Distracted World Mobile is changing loyalty marketing by raising expectations of immediacy and consistency across channels. Download eMarketer's report to learn the latest trends in loyalty programs and the ways in which loyalty marketers are communicating with mobile customers. Receive my copy. B2B Executives Use Marketing Analytics to Boost the Bottom Line More B2B marketers are reporting a noticeable increase in company sales thanks to their use of marketing analytics. Many B2B executives note such tools offer significant benefits when it comes areas like allocating marketing spend and optimizing across different channels. Read Article  For eMarketer PRO subscribers Sony Makes Influencer Marketing a Universal Language Aaron Wahle, senior vice president of international digital marketing at Sony Pictures Entertainment, spoke to eMarketer about the movie studio's recent global influencer campaigns for "Ghostbusters," "Inferno" and the "The Magnificent Seven." An interview with: Aaron Wahle Senior Vice President, International Digital Marketing Sony Pictures Entertainment  For eMarketer PRO subscribers US Hispanics Join the Ranks of Student Debt Worriers The good news is that a majority of recent Hispanic high school graduates in the US have enrolled in college. The bad news is that student debt has become a fact of life for many US Hispanic households. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.