eMarketer Daily - Smartphone Users in Asia-Pacific Divided on Attitude Toward Ads

A May 2016 survey highlighted that 63% of smartphone users in India felt ads provided them with useful information about deals, but just 20% of those in Australia felt the same. Users across the region disagree about how useful—or annoying—smartphone ads can be.

August 2, 2016  Send to a friend Smartphone Users in Asia-Pacific Divided on Attitude Toward Ads A May 2016 survey highlighted that 63% of smartphone users in India felt ads provided them with useful information about deals, but just 20% of those in Australia felt the same. Users across the region disagree about how useful—or annoying—smartphone ads can be. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Attribution Is Becoming More of a Priority for Marketers Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. Global Execs on IoT: Optimistic, But Questions Remain More than 70% of business executives worldwide feel that if they take advantage of the internet of things (IoT), it will have a significant impact on business outcomes. However, according to research, over half also agree that there's still confusion surrounding the concept. Read Article  For eMarketer PRO subscribers B2B Ecommerce Integration: The Importance of Aligning the Tech Stack and the Organization As more business-to-business (B2B) companies implement ecommerce experiences for their customers, these sites must complement existing sales channels. To do so, B2Bs need to incorporate their current technologies and organizational strategies to ensure a tight integration.  For eMarketer PRO subscribers Vistaprint Creates a Flexible, Self-Service Ecommerce Portal for Small-Business Owners Kara Howard, vice president of global merchandising at business card provider Vistaprint, talks about the company's intuitive self-service portal for its business-to-business (B2B) customers. An interview with: Kara Howard Vice President, Global Merchandising Vistaprint ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.