eMarketer Daily - For China's International Travelers, It's All About Local

A growing appetite for international travel among consumers in China is fueling renewed interest among marketers in understanding how and where they spend their travel dollars. According to research, experiences, as well as purchasing local goods and souvenirs, is at the top of many consumers' wish lists.

August 23, 2016  Send to a friend For China's International Travelers, It's All About Local A growing appetite for international travel among consumers in China is fueling renewed interest among marketers in understanding how and where they spend their travel dollars. According to research, experiences, as well as purchasing local goods and souvenirs, is at the top of many consumers' wish lists. Read Article Quiz: Test Your Programmatic Video Marketing Know-How Programmatic advertising accounts for more than half of US digital display ad spending. Take eMarketer's quiz to measure your knowledge of the programmatic industry and receive a complimentary report upon completion. Take the quiz. US Snapchat Users Will Increase by Double-Digit Percentages This Year and Next In its first five years, Snapchat has attracted millions of users and several big brand advertisers, but also criticism of its initial ad offerings, which only debuted last year. The company's actions over the past several months have largely changed those opinions, and ad dollars are starting to rush in. Read Article Download: Loyalty Marketing - Creating Stickiness in a Distracted World Mobile is changing loyalty marketing by raising expectations of immediacy and consistency across channels. Download eMarketer's report to learn the latest trends in loyalty programs and the ways in which loyalty marketers are communicating with mobile customers. Receive my copy. Can You Detect When Digital Customers Are Struggling? For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, three-quarters of executives in North America said they have at least some capability to detect when and how digital customers are struggling. Read Article So You Think You Know Programmatic Video? Take our quiz to see how you stack up to the rest of our readers—and download a free programmatic report to learn more. Take the Quiz  For eMarketer PRO subscribers Marketing in China: Zanadu Offers New Travel Experiences with Virtual Reality Dirk Eschenbacher, founding partner of Zanadu, a China-based lifestyle online travel agency and online lifestyle media company, talks about the virtual reality (VR) market in China. An interview with: Dirk Eschenbacher Founding Partner Zanadu  For eMarketer PRO subscribers Making Multichannel Marketing Work: Four Tactics Required for Omnichannel Success Multichannel marketing is a must, but pulling it off is no small feat. Marketers that take a more audience-centric approach, integrate channels, craft relevant messages and use multichannel attribution will have a leg up on others. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.