 Today's marketers are being held to higher standards of measurement and accountability than ever before. The expanding digital universe and magnitude of granular data it produces have put pressure on marketers to show exactly how their investments further business objectives and contribute to the bottom line.
But with so much data from so many different sources, how can marketers determine which metrics to focus on?
In our latest eBook, Defining Marketing Success: 28 Experts Tell You How, we asked senior marketers from leading companies such as Adobe, Nissan, Office Depot, Time Inc and Visa to share their advice on which metrics to use to effectively measure marketing's impact on business goals. From metrics that calculate return, to metrics that map to the customer journey and more, you'll find a fascinating array of perspectives from marketing leaders across industries, geographies and business models.
Your marketing investments shouldn't be a gamble. Download this engaging free eBook today to get information you can use to help shape and improve your marketing accountability. |
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