eMarketer Daily - Publishers Dominate Facebook Users' News Feeds in Australia (for Now)

Research suggests Australian media organizations like newspapers, magazines, TV shows and radio stations lead all industries in their ability to generate online conversation and interaction with fans. However, changes in Facebook's algorithm, which prioritize user content over brand content, may force an adjustment in strategy.

August 12, 2016  Send to a friend Publishers Dominate Facebook Users' News Feeds in Australia (for Now) Research suggests Australian media organizations like newspapers, magazines, TV shows and radio stations lead all industries in their ability to generate online conversation and interaction with fans. However, changes in Facebook's algorithm, which prioritize user content over brand content, may force an adjustment in strategy. Read Article Download: Influencer Marketing Roundup Influencer marketing continues to gain popularity among brand marketers as they work to combat ad avoidance and appeal to younger consumers. Why are consumers willing to listen to influencers? How are marketers and influencers working together? Download our Roundup for answers to these questions and more. Receive my copy. Opponents Trump Trump's Political Ad Buys Republican presidential nominee Donald Trump's campaign has spent $0 on television advertising, while the campaign of his opponent, Democratic nominee Hillary Clinton, has spent roughly $52 million. Some advocacy groups have made Trump-supporting buys, but they are even being outspent by the Green Party's Jill Stein, as well as the Libertarian Party's Gary Johnson. Research shows that TV is still the dominant destination for political ad spend, but perhaps Trump is simply relying on the constant influx of free media he is getting. Read Article Register: The Changing Path to Purchase - What It Means to Add Mobile to the Mix As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Register for our webinar to learn how you can stay up to speed for your business. Reserve my seat. Diversity in Advertising: Kimberly-Clark Leverages Social to Spur Greater Inclusiveness Diversity and inclusiveness have become major issues in advertising in recent years, both for consumers and within the industry itself. Lizette Williams, multicultural marketing leader for North America at personal care-focused consumer packaged goods company Kimberly-Clark, spoke to eMarketer about how social media has brought these issues to the forefront, what brands have done in response and what the advertising industry can do to improve diversity within its ranks. Read Interview An interview with: Lizette Williams Multicultural Marketing Leader, North America Kimberly-Clark  For eMarketer PRO subscribers Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads Bert Carder, head of sales for Ksubaka, talked about what his firm's game-based in-store interactive ad network offers brands. An interview with: Bert Carder Head of Sales Ksubaka  For eMarketer PRO subscribers Devices Used Simultaneously While Watching TV by Olympic Viewers Worldwide, 2014-2016 (% of respondents) A majority of people watching the Olympics on TV will, at the same time, be using their smartphones or other mobile devices. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.