eMarketer Daily - Influencers Gain Favor with Vietnam's Internet Users

Research from Vietnam suggests the country's internet users are interacting with more influencers on social platforms like Facebook and YouTube. The insight hasn't been lost on the country's marketers, who are increasingly using social networks as a key business and marketing channel.

August 29, 2016  Send to a friend Influencers Gain Favor with Vietnam's Internet Users Research from Vietnam suggests the country's internet users are interacting with more influencers on social platforms like Facebook and YouTube. The insight hasn't been lost on the country's marketers, who are increasingly using social networks as a key business and marketing channel. Read Article Download: Small Business Marketing Roundup Nearly all small businesses have a website, and many are even getting on board with more recent digital marketing trends like using tech to automate email and other processes. eMarketer has curated this Roundup to help small businesses and their partners understand where they fit in to the digital landscape. Receive my copy. WhatsApp Wants to Help Businesses Reach Its Users Industry watchers saw WhatsApp's announcement that it would share information with Facebook—and get closer to offering ads of its own—as inevitable. Millions of its users may still object, however, as most internet users still consider their mobile number a private piece of personal data. Read Article eMarketer Podcast: Mobile Messaging In episode 7 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager sit down with eMarketer analysts to discuss US teens and their smartphone habits, what mobile messaging adoption looks like in the US, and how Snapchat is monetizing its growing audience of users with a variety of ad formats. Read the article. Innovation Push Will Influence Marketers' Staffing Decisions In a constantly evolving digital landscape, it's no wonder that US marketers want their department personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their staffing decisions over the next two years. Read Article  For eMarketer PRO subscribers US Parents Are Increasingly Picking Up Their Smartphones This Back-to-School Season More US parents are turning to their smartphones for back-to-school shopping this year, according to recent research. While mothers and fathers are increasingly purchasing products directly from these devices, for most, smartphones are primarily used for discovering the best deals.  For eMarketer PRO subscribers How Chevrolet Allocates Its Budget Across Search and Social Advertising Doug Peeples, Chevrolet's digital media manager, explains how the automaker makes decisions on allocating budget to traditional search advertising vs. social media advertising. An interview with: Doug Peeples Digital Media Manager Chevrolet ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.