eMarketer Daily - In Hong Kong, the 4G Wave Grows Even Stronger

While as of May 2016 there are still more 3G than 4G connections, the gap is rapidly shrinking. In just six months, 4G connections surged by more than 13% as 3G subscriptions fell.

August 17, 2016  Send to a friend In Hong Kong, the 4G Wave Grows Even Stronger While as of May 2016 there are still more 3G than 4G connections, the gap is rapidly shrinking. In just six months, 4G connections surged by more than 13% as 3G subscriptions fell. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today US Execs Don't Agree About What's Driving Analytics Investment US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016. According to Q1 research, a small plurality of executives—roughly one-fifth—blamed regulatory changes, followed by economic and customer behavior shifts. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. How Can B2B Marketers Prove Their Worth to Senior Management? Proving the value of a business-to-business (B2B) marketer's role to business leaders can be challenging. According to research, most US B2B practitioners feel distinguishing the brand from competition and driving sales is the best way to get noticed by senior management. Read Article Test Your Programmatic Video Marketing Know-How Think you know programmatic video advertising? Take our quiz to see how you stack up against other eMarketer readers. Take the Quiz  For eMarketer PRO subscribers For Lancôme, Snapchat Is Better at User Engagement than Making a Sale Brian Chang, vice president of omni media at L'Oréal Luxe, discusses what the company learned from a beta test with Snapchat and L'Oréal-owned Lancôme that included an in-app ecommerce component. An interview with: Brian Chang Vice President, Omni Media L'Oréal Luxe  For eMarketer PRO subscribers Mobile Commerce in Vietnam: An Early Picture Vietnam shows promise as a mobile commerce market. Smartphone use is rising and consumers are getting in the habit of researching purchases on their phones. In addition, 4G connections are increasingly available, if still relatively limited. Nevertheless, Vietnam has a way to go before catching up to neighboring countries—in particular China, where mobile dominates the digital purchase landscape. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.