eMarketer Daily - Are Women in Japan Wary of Social Engagement?

Married women in Japan may seem antisocial—or at least anti-social-media—based on June 2016 research that found most don't use Facebook, Twitter or Instagram. But this is in line with findings among all women in the country—who tend to prefer homegrown service Line.

August 25, 2016  Send to a friend Are Women in Japan Wary of Social Engagement? Married women in Japan may seem antisocial—or at least anti-social-media—based on June 2016 research that found most don't use Facebook, Twitter or Instagram. But this is in line with findings among all women in the country—who tend to prefer homegrown service Line. Read Article Download: Small Business Marketing Roundup Nearly all small businesses have a website, and many are even getting on board with more recent digital marketing trends like using tech to automate email and other processes. eMarketer has curated this Roundup to help small businesses and their partners understand where they fit in to the digital landscape. Receive my copy. Smartphone Usage Among Millennials Varies Globally Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior. Read Article Register: Online Holiday Shopping Forecast and Trends 2016 How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer's annual Online Holiday Shopping Forecast and Trends webinar. Reserve my seat. Mobile Device Users Are Receptive to Ad Scrollers Ad scrollers, a format that appears as a window revealing creative as the user scrolls, can have a positive effect across brand metrics, such as purchase intent and awareness. According to research, 51% of mobile device users who saw ad scrollers viewed a brand more favorably afterward, which is higher than the 46% of respondents who also had the same positive effect after exposure to expandable ads. Read Article  For eMarketer PRO subscribers How US Teens Use Social Media for Shopping Activities Most US teens are on at least one social network, if not a handful of them, and these platforms help inform their everyday lives—including what they buy. Recent research looked into how US teens use social media for shopping-related activities, and how these platforms influence purchasing decisions.  For eMarketer PRO subscribers When It Comes to Advertising, Search and Social Complement Each Other State Farm Insurance's Ed Gold, advertising director, and Kelly Thul, digital director, spoke with eMarketer about the distinct role that social networks play in supporting search advertising. An interview with: Ed Gold Advertising Director State Farm Insurance ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.