| Q2 2016 Benchmarks: Day of the Week Email Performance | | | | Learn key email findings from Q2 spanning day of the week, overall engagement, mobile activity, and purchase behavior | | | | | | Yesmail analyzed over 7 billion emails sent in Q2 2016 to gauge day of the week performance. Key findings include: - Emails deployed on Thursdays generated 14% higher open rates and 41% higher unique click rates than the Q2 average
- Conversion rates (the number of clicks resulting in a purchase) were strongest over the weekend
- Day of the week email performance varied by industry
Read this report to uncover the complete day of the week findings and learn new trends about mobile activity and purchase behavior. | | | |
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