eMarketer Daily - Week in Review

August 7, 2016

Week's Top Articles

Smartphone Users in Asia-Pacific Divided on Attitude Toward Ads

Advertisers in Australia, New Zealand Boost Programmatic Spending

Ad Spending Drops in Hong Kong

India’s Brand Marketers Get Serious About Social

Line Tops All Social Apps Among Japan's Smartphone Users

Interview of the Week
Cross-Device Attribution Isn't Perfect, but It Is Critical

As senior vice president of New York media and account management at digital advertising agency 360i, Michael Lampert’s responsibilities include assisting clients in using technology and cross-channel strategies to fulfill their goals. He spoke with eMarketer’s Lauren Fisher about the industry’s cross-device attribution capabilities.

Full Interview »

Michael Lampert
Senior Vice President, New York Media and Account Management
360i

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Chart of the Week

eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets.

What's the Most Effective Means of Influencer Marketing?

Attribution Is Becoming More of a Priority for Marketers

The Lines Between Native Advertising and Editorial Content Are Still Blurred

Instagram Introduces Disappearing Stories

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