eMarketer Daily - Social Media Ad Spending Skyrocketing in China

Social media ad spending in China will reach RMB20 billion ($3.2 billion) in 2016, up 44% from 2015. The double-digit growth in ad spending continues even as user growth has flattened.

August 19, 2016  Send to a friend Social Media Ad Spending Skyrocketing in China Social media ad spending in China will reach RMB20 billion ($3.2 billion) in 2016, up 44% from 2015. The double-digit growth in ad spending continues even as user growth has flattened. Read Article Download: Influencer Marketing Roundup Influencer marketing continues to gain popularity among brand marketers as they work to combat ad avoidance and appeal to younger consumers. Why are consumers willing to listen to influencers? How are marketers and influencers working together? Download our Roundup for answers to these questions and more. Receive my copy. Sizing Up the Smartphone Giants as Samsung Reaches a New High Samsung Electronics' stock value has jumped this year, and on Thursday it reached an all-time high, capping an increase of more than 30% for the year. Here's how Samsung compares with Apple in the smartphone market. Read Article Register: The Changing Path to Purchase - What It Means to Add Mobile to the Mix As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Register for our webinar to learn how you can stay up to speed for your business. Reserve my seat. With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed Before joining programmatic advertising and audience targeting firm Dstillery as chief scientist, Claudia Perlich focused on machine learning at IBM Watson. That highly analytical and data-driven experience has proven valuable in helping Dstillery combat fraud. Perlich spoke with eMarketer about the types of fraud pervading the advertising space, and why ultimately attributing all the way down to a sale will be key to avoiding it. Read Interview An interview with: Claudia Perlich Chief Scientist Dstillery How Much Do You Know About Programmatic Video? Test your marketing know-how with our new quiz on programmatic video. Complete the quiz to download a free report on programmatic spending. Take the Quiz  For eMarketer PRO subscribers Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel Eight marketing executives with expertise in Snapchat's advertising products talk to eMarketer about the growing similarities between advertising on Snapchat and on TV, especially as Snapchat's user base continues its rapid growth. An interview with: Eight marketing executives with expertise in Snapchat's advertising products  For eMarketer PRO subscribers Biggest Challenges on Mobile According to US Publishers As mobile usage and ad spending increase, publisher's worries about consumers seeing ads have increased, too. More than half of publishers in an AOL and InsightsNow survey said consumer use of ad blockers are their biggest challenge. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.