eMarketer Daily - India's Brand Marketers Get Serious About Social

Brand marketers in India are focusing more of their efforts on social media amid a wider shift toward digital advertising. The majority of marketers in India who use social to reach customers focus their efforts on Facebook and Google, though Twitter, LinkedIn and YouTube are also growing in popularity.

August 11, 2016  Send to a friend India's Brand Marketers Get Serious About Social Brand marketers in India are focusing more of their efforts on social media amid a wider shift toward digital advertising. The majority of marketers in India who use social to reach customers focus their efforts on Facebook and Google, though Twitter, LinkedIn and YouTube are also growing in popularity. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Why More than a Quarter of US Internet Users Block Ads Advertisers are placing more and more ads on the web. But with this buildup comes the consequence of burdening consumers. According to July 2016 research, more than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop. Read Article eMarketer Podcast: Augmented and Virtual Reality In episode 5 of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Hosts Bryan Yeager and Marcus Johnson also discuss the "Brexit" vote, its potential effects on the digital economy in the UK and how eMarketer's estimates may be affected. Listen now. Some US Marketers Are Already Eager to Invest in Live Stream Video As marketers shift dollars away from linear TV and toward digital video advertising, live stream video—thanks to Facebook Live and YouTube Live—has entered the fold. According to August 2016 research, almost one-fifth of US media decision-makers are planning to invest in live stream video ads in H2 2016. Read Article  For eMarketer PRO subscribers AOL Sees Success with Snapchat Advertising to Millennials AOL's Monica Cepak tells eMarketer about the expectations and results of the digital publisher's first foray into Snapchat's advertising products. An interview with: Monica Cepak Senior Marketing Manager AOL  For eMarketer PRO subscribers For B2B Marketers, Demand Generation and Lead Generation Are Not Interchangeable People in the B2B industry often speak of demand generation and lead generation in one breath—as though they are one and the same. However, these are separate and distinct terms that should not be used interchangeably. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.