eMarketer Daily - Line Tops All Social Apps Among Japan's Smartphone Users

When it comes to mobile apps, Japanese social platform Line is "top of the line." The company dominates screen time for Japan's social media app users, with more than three-quarters of the country's smartphone users using the app more frequently than any other social media app. The company is also scooping up a growing share of purchases among consumers using social platforms to buy products and services.

August 5, 2016  Send to a friend Line Tops All Social Apps Among Japan's Smartphone Users When it comes to mobile apps, Japanese social platform Line is "top of the line." The company dominates screen time for Japan's social media app users, with more than three-quarters of the country's smartphone users using the app more frequently than any other social media app. The company is also scooping up a growing share of purchases among consumers using social platforms to buy products and services. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. Young Internet Users Say They Are Addicted to Their Devices By and large, internet users can't get enough of their digital devices. According to July 2016 research, more than half of internet users are addicted to them—and it's most common among younger users. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Cross-Device Attribution Isn't Perfect, but It Is Critical As senior vice president of New York media and account management at digital advertising agency 360i, Michael Lampert's responsibilities include assisting clients in using technology and cross-channel strategies to fulfill their goals. He spoke with eMarketer's Lauren Fisher about the industry's cross-device attribution capabilities. Read Interview An interview with: Michael Lampert Senior Vice President, New York Media and Account Management 360i  For eMarketer PRO subscribers Blu Dot Builds a Unique Online Channel for Its B2B Buyers Mike Wodtke, director of ecommerce and technology at furniture company Blu Dot, describes how launching a business-to-business (B2B) website helped his customers. An interview with: Mike Wodtke Director, Ecommerce and Technology Blu Dot  For eMarketer PRO subscribers Are Consumers Warming to Personalized Marketing Services? As digital technology becomes more sophisticated, retailers and other brands are collecting and analyzing more customer data. This data is being used to microtarget campaigns and offer a "personal touch." But even as consumers become more aware of these efforts, they are not always pleased. Some well-intentioned attempts at personalization still come off as creepy and intrusive—and consumer opinions have been slow to change. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.