eMarketer Retail Weekly - One in Three US Parents Shop for School via Smartphone

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August 25, 2016 One in Three US Parents Shop for School via Smartphone This year, back-to-school is a mobile affair for most parents, according to July research. About one in three will buy items for their kids via smartphone, and another 25% will research and browse back-to-school products the same way. Full Article » Share this: More Articles Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year Consumers Prefer SMS for Loyalty Program Updates Will Mobile Payments Lead to the Death of Cash? Retailers Must Perfect In-Store Pickup or Not Offer It at All Teens Look to Brick-and-Mortar Retailers India's Retail Ecommerce Sector Is Small but Still Growing For Retail Marketers, Site Redesigns Equate to a New Experience Restaurants Would Implement Predictive Ordering, Drones If Available Marketing in China: Building a Presence Through O2O Services Chart of the Week Download: Loyalty Marketing - Creating Stickiness in a Distracted World Mobile is changing loyalty marketing by raising expectations of immediacy and consistency across channels. Download eMarketer's report to learn the latest trends in loyalty programs and the ways in which loyalty marketers are communicating with mobile customers. Receive my copy. Interview of the Week Marketing in China: Alibaba's and Tencent's Mobile Payment Strategies Retarget Based on What You Have Bought T.R. Harrington, CEO of search and social media agency Darwin Marketing in Shanghai, talked to eMarketer about Alibaba's and Tencent's mobile payment strategies and how they are retargeting consumers. Full Interview » T.R. Harrington CEO Darwin Marketing Share this: More on eMarketer.com » Newsletter Sign-Up » RSS Feed » Advertise » Contact Us »

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