eMarketer Daily - Week In Review

China eclipses the US to become the world's largest retail market | Travelers from China tap traditional payment methods | Social media ad spending skyrocketing in China

August 21, 2016  Send to a friend Week's Top Articles China Eclipses the US to Become the World's Largest Retail Market Travelers from China Tap Traditional Payment Methods Social Media Ad Spending Skyrocketing in China Android Leads the Tablet Market in Japan Do Companies Understand the Customer Journey? Interview of the Week With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed Before joining programmatic advertising and audience targeting firm Dstillery as chief scientist, Claudia Perlich focused on machine learning at IBM Watson. That highly analytical and data-driven experience has proven valuable in helping Dstillery combat fraud. Perlich spoke with eMarketer about the types of fraud pervading the advertising space, and why ultimately attributing all the way down to a sale will be key to avoiding it. Read Interview An interview with: Claudia Perlich Chief Scientist Dstillery Chart of the Week One in Five Commercial Emails Fails to Reach the Inbox Landing in the inbox is the first step towards building a relationship with subscribers. This year marketers have struggled to achieve that connection. Learn more about the state of email deliverability including how email gets delivered, how to measure inbox placement and global inbox placement rates. Download our 2016 Deliverability Benchmark Report now. More eMarketer Articles Facebook, Instagram Are Influencers' Favorite Social Platforms In Hong Kong, the 4G Wave Grows Even Stronger Why Facebook Is Blocking Ad Blockers Publishers Worry Most About Viewability, Attribution ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Week in Review is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily.