eMarketer Daily - Offline Retail Sales Still Strong in Asia-Pacific

By 2020, nearly 30% of retail sales in Asia-Pacific will be made offline, but inspired by online activity, according to one researcher. Still, eMarketer estimates that Asia-Pacific has already shifted a larger share of its commerce to digital channels than any other region.

August 8, 2016  Send to a friend Offline Retail Sales Still Strong in Asia-Pacific By 2020, nearly 30% of retail sales in Asia-Pacific will be made offline, but inspired by online activity, according to one researcher. Still, eMarketer estimates that Asia-Pacific has already shifted a larger share of its commerce to digital channels than any other region. Read Article eMarketer Podcast: Ad Blocking & Social Video In episode 4 of "Behind the Numbers," eMarketer's new podcast, we dig into ad blocking-how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. In the second half we discuss the rise of video on social platforms. Listen now. Podcast: Blending Tech with Media to Make Cities Smarter The latest episode of "Behind The Numbers" focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities? Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. B2B Ecommerce Market Is Still Maturing Changing expectations from business-to-business (B2B) buyers are driving B2B companies to develop and grow their ecommerce portals. Although the industry is expanding year over year, it is still in the early days of development. Read Article  For eMarketer PRO subscribers Indonesia, No. 4 for Facebook Usage Globally, but Penetration Lower Among Older Teens Social media user penetration in Indonesia will be in line with the worldwide average this year, eMarketer estimates, but Facebook's popularity will see the country maintain its status as the platform's fourth largest market globally by number of users. Facebook continues to be popular among the young adult demographic in Indonesia, although within that cohort the platform's penetration rate drops off among the youngest of those users.  For eMarketer PRO subscribers Growing Use of Location Data for Attribution Has Marketers Questioning the Quality of that Data David Shim, founder and CEO of location measurement firm Placed, talked about marketers' growing sophistication in using location data to inform their cross-platform attribution insights. An interview with: David Shim Founder and CEO Placed ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.